Smart Station

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City & mobility

NOVEL URBAN SPACE VISION & NEW MARKET SENSITIVITY

Businessman riding bicycle on sidewalk. Focus on man's legs paddling cycle.

The world moves forward, your clients too !

At the crux of all mobility solutions, train stations aspire to transcend their status as simple waypoints to become go-to destinations in urban and remote settings.

These evolutions rattle conventional terminal and station business models and unlock new challenges:

  • Additional surface area must be opened, populated and promoted.
  • Terminals & Hubs staff and subsidiaries must be organised and motivated to address new market and societal opportunities.
  • Upgrades, services and operations must be rolled out while ensuring economic profitability.

Nolaho worked with Terminals and Hubs as they evolved in appearance and function for travellers and residents.

Our mission: build a comprehensive customer experience from the ground up and facilitate a collaborative integral overhaul of the 3000-strong French train station network – small, medium and large – in terms of shops, services, architecture, design and happenings.

Create

Innovate

Three major trends:

  • Trips are more fluid and merge multiple types of mobility
  • The travel experience is enhanced and correlated revenue increases
  • Train and transport terminals are finding a new social and economic purpose in urban and remote centres

Together, we have :

  • Identified 4 all-encompassing innovation topics: service-based revolution, Smart City, Open Model and Shared Station
  • Defined and qualified all actual and target customer journeys according to new customer satisfaction criteria, in relation to T&H business activity
  • Provided teams with toolkits and a coaching course directed towards department heads
  • Opened up internal services and emboldened them to reach out for new business and social opportunities
  • Imagined a new services package where seamless customer experience is key
  • Prepared roadmaps for thirty innovative concepts and produced 6 prototypes, including OuiVélo (YesBike) and the Shared Station programme

they’re talking about it…

MURIEL VOSSART, INNOVATIVE PROJECT INITIATOR

PARIS / OCTOBER 17TH, 2017

OPEN STATION CO-WORKING SPACE

BIARRITZ / NOVEMBER 23RD, 2017

OUIWORK IS NOW OPEN TO THE GENERAL PUBLIC

PARIS / DECEMBER 1ST, 2017

And more

AREP – Lyon 2024 train station – 40 000 sq. m extension
Hyperproximity expertise turns into an international beacon. In other words, how to reprogramme a vibrant, historical site that is active 24/7 with culture, sports and fine dining.

&

T&H for SNCF – Tomorrow’s Dining Carriage
Combining enhanced customer service and profitability. New food choices, retail guidelines and transaction models.

&

T&H – Easylavie, the multiservice mini-travel agency for the daily commuter
Generating free leisure time on week-ends for daily commuters. Hybrid, digitalized food and multiservice shops thought out for the commuter, maximizing use and purpose of transportation means and terminal hub.

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